Bright Company - Dubai Agency - Integrated Marketing Team
23 Aug 2023

5 Reasons Why You Should Hire An Integrated

Mariam Elsayed, Integrated Marketing Director at Bright Company Dubai is a seasoned professional having worked for a variety of clients and agencies including PR, Marketing, Social Media, Digital, and Integrated, Mariam explains the 5 reasons why she thinks you should hire an integrated marketing agency

Anchorman, Ron Burgundy, Marketing Guru - Bright Company, Dubai - Marketing Agency
7 Jun 2023

What Marketers Can Learn from Anchorman

What Marketers Can Learn from Anchorman - Bright Company - Agency Dubai

photograph of men having conversation seating on chair - Bright Company - Dubai Marketing, Comms and Social Agency - Identifying When You Need an Agency - Blog
5 Jun 2023

Identifying When It’s Time to Hire a Marketing

Have you ever found yourself scratching your head at the crossroads of your marketing journey? Or not knowing where to turn next? Or maybe you’re stuck in the fierce tug-of-war of internal indecision? If this sounds familiar, it might be time to consider hiring a

Bright Company - Dubai Marketing, Comms and Social Agency - How to Write A Brief - Blog
26 May 2023

Brief well, save time.

The lost art of briefing well, and time travel. You know what they say, “Time flies when you’re having fun.” But you know when it also flies? When you’re working with a marketing, communications, or social agency without a clear brief! Picture a game of

Bright Company - Dubai Agency - Messaging Strategy
18 May 2023

A Strong Messaging Strategy Will Improve Your Marketing

While the best marketers know that developing a strong messaging strategy will improve your marketing performance, this task often fails to leave the to-do list. In the fast-paced world of marketing and communications, a strong messaging strategy is an essential foundation for success. It serves

Bright Company - Dubai Agency - Flag of UAE, Dubai - Marketing in Dubai Blog
15 Mar 2023

The Marketing Landscape in Dubai

Sand, Skyscrapers, and Strategies Dubai, the crown jewel of the United Arab Emirates. It is a city that has defied the odds and reshaped itself from a humble pearl-diving village into a gleaming metropolis. The city’s rapidly changing landscape isn’t just limited to the skyline

Bright Company - Dubai Agency - Blog - Five Free Things You Can Do To Improve Your Marketing Right Now
28 Feb 2023

Five free things you can do right now

Want to know Five free things you can do right now to improve your marketing. Yes, it’s a listicle…. BUT… it’s a lisctile with actual details, advice, and information that you can use right now. There’s no “if you want to read more, then sign

Bright Company - Dubai Agency - Blog - Creative B2B Campaigns - Content
13 Feb 2023

Creative B2B Campaigns, with examples

For too long, creative B2B campaigns have stood in the shadows while consumer brands have been at the forefront of the creativity curve. Consumer brands are renowned for pushing creative boundaries. They surprise us with unique partnerships and collaborations and produce some of the world’s

Bright Company Dubai - Blog - Podcasting for Business - Content
30 Jan 2023

How Podcasting Can Transform Your Business

Podcasts are popping up like daisies everywhere you turn. Want to know how podcasting can transform your business? No longer just for the media powerhouses – we are seeing more and more small businesses with podcasting visions. The world of podcasting has given marketers and business

Bright Company - Dubai Agency - How To Improve Your SEO - Traffic.
15 Jan 2023

How to Improve Your Website’s SEO

Want to know how to improve your website’s search engine optimisation (SEO)? Then read on to get the six key things you should be doing to improve your page rankings. What is SEO? Search Engine Optimisation, more commonly known as SEO, is the practice of

Bright Company - Dubai Agency - Brand Messaging Workshop - What is a messaging workshop
29 Dec 2022

What is a Messaging Workshop?

Brand messaging is how your company communicates itself to everyone, from those who work for you to those who buy from you. A messaging workshop allows organisations to communicate their history, vision, mission, values, and identity to stakeholders.  In business, words have power. Often, the need

Bright Company Dubai Agency - Artificial Intelligence - Copywriting - Will AI replace copywriters?
20 Dec 2022

Will Artificial Intelligence Replace Copywriters?

Artificial intelligence is 2022’s hot topic, and it’s unlikely to be going anywhere fast in 2023, much to the dismay of the creative side of the world. The question, ‘will artificial intelligence replace copywriters’ has been hotly debated, in addition to many other potential at-risk

Bright Company Dubai - Blog - Copywriting - Content
1 Dec 2022

The Power of Words in Copywriting

The power of words in copywriting is not to be underestimated. In the world of business, words matter. In fact, they matter quite a lot. They are the foundation of the majority of our communications, whether it’s Slack, Email, and Whatsapp or Annual Reports, Whitepapers,

Bright Company - Miracle Garden Dubai
22 Nov 2022

Why your business needs an ESG strategy

Many companies are now incorporating an Environmental, Social, and Governance (ESG) strategy into their business decisions. This shift is being driven by a growing awareness of the need to address social and environmental issues, as well as the belief that ESG factors can affect a

Bright Company - What is a creative sprint?
20 Nov 2022


A creative sprint is an approach to problem-solving where guided, structured workshops are developed to allow a team to come together to solve a challenge over a short time period. Creative sprints can be used by B2B, B2B, G2G, G2C, B2G, B2C and anything else

Bright Company Dubai - Falcon landing in Dubai Desert
18 Nov 2022

How to create a successful landing page

First impressions matter, especially when it comes to your website’s landing page. In fact, according to a recent study, 94% of people believe first impressions are important, and 38% believe first impressions are “everything.” A well-designed landing page can be the difference between a visitor

BRIGHT COMPANY - SOSTAC® Marketing, Comms, Social Media Strategy Methodology and Framework
25 Oct 2022

How to Create a Social Media Strategy

Want to create a social media strategy? Well, the good news is developing a social strategy isn’t ‘complicated’, it’s not a ‘dark art’, and you don’t need to have the word ‘guru’ in your job title to be qualified. It also doesn’t matter what part

Bright Company - Dubai Skyscrapers - Pexels
24 Oct 2022

Four marketing tools to help you save time

There are countless marketing tools to help you save time and improve your marketing and communications activity. The role of the marketing & communications professional can be a busy one. More often than not, it’s the Marcomms team who are working late, during weekends, or

Bright Company - Kevin Hart - Yas Island
20 Oct 2022

Best Middle East Travel & Tourism Campaigns 2022

Read our top picks for the Best Middle East Travel & Tourism Campaigns 2022. If you’ve noticed anything this year, you will have seen the substantial increase in regional investment in the post-pandemic tourism industry. You could argue that the UAE and Dubai dealt with