Building ONVIF visibility and authority across the GCC

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Building ONVIF visibility and authority across the GCC

An ongoing regional PR and communications programme designed to turn a highly technical standards proposition into relevant conversations around AI, smart cities, infrastructure, mobility and public safety.

Client: ONVIF
 Sector: Physical security and technology standards
 Markets: UAE, Saudi Arabia and Qatar
 Services: PR strategy, media relations, thought leadership, content, social media and event support
 Engagement: Ongoing regional communications programme

ONVIF GCC PR and Communications Case Study - Bright Company PR & Communications

Overview

ONVIF is a global industry forum that develops standardised interfaces for IP-based physical security products. Bright Company was appointed to build and manage its GCC PR and communications programme across the UAE, Saudi Arabia and Qatar.

Bright Company was appointed in February 2025 to build and manage the ONVIF PR and communications programme across the UAE, Saudi Arabia and Qatar.

Following a successful first year, the partnership was renewed and expanded for 2026–2027, covering strategic PR, media relations, thought leadership, regional social content, blogs, speaker opportunities, event support and ongoing communications counsel.

The challenge

ONVIF operates in a highly specialised sector.

While interoperability, open standards and trusted security infrastructure are increasingly important, these subjects can be difficult to translate into stories that feel relevant beyond technical audiences.

The challenge was not simply to generate media coverage. It was to make the ONVIF role understandable, timely and valuable to journalists, business leaders and industry stakeholders across the GCC.

Bright Company needed to create a communications programme that would:

  • increase regional awareness of ONVIF;
  • connect its expertise to national and industry priorities;
  • establish senior spokespeople as credible media voices;
  • create a consistent flow of relevant content;
  • support ONVIF and its visibility at major regional events.

Our GCC PR & Communications approach

Bright Company developed a long-term communications approach built around regional relevance.

Rather than leading with technical standards alone, we connected ONVIF expertise to the issues already shaping conversations across the GCC, including AI, smart cities, infrastructure, mobility, public safety, digital trust and resilient security ecosystems.

The approach was built around two central principles.

One: align ONVIF with regional priorities

We positioned ONVIF’s work within the context of national development and transformation agendas across the UAE, Saudi Arabia and Qatar.

This created a clearer narrative around the role open standards can play in:

  • building safer and smarter cities;
  • supporting AI-enabled security;
  • future-proofing infrastructure;
  • improving transport and mobility;
  • strengthening public trust;
  • supporting long-term economic growth.

Two: turn technical expertise into accessible stories

We translated specialist topics such as interoperability, video authenticity, metadata, analytics and open standards into clear, media-ready themes.

This allowed ONVIF to engage not only security trade media, but also regional business, technology, construction, infrastructure and mainstream outlets.

The strategy also established a clear communications rhythm: introduce ONVIF to relevant media, create reasons for journalists to engage with its spokespeople, and sustain visibility through ongoing commentary, interviews, opinion content, announcements and event activity.

ONVIF GCC PR and Communications Case Study - Simplified Strategic Approach - Bright Company
ONVIF GCC PR and Communications Case Study – Simplified Strategic Approach

What we delivered

Bright Company created and managed an integrated regional communications programme spanning strategy, content, media engagement and event support.

The programme included:

  • annual PR and communications strategy;
  • ongoing media relations across the GCC;
  • thought-leadership development;
  • executive profiling and interview opportunities;
  • press-release localisation and distribution;
  • English and Arabic media engagement;
  • regional social-media content;
  • blog strategy and content development;
  • speaker-opportunity identification;
  • trade-show and event support;
  • on-the-ground media coordination;
  • ongoing strategic counsel and monthly planning.

The ongoing GCC PR and communications programme continues to build ONVIF and its regional visibility, authority and media relevance.

The 2026–2027 programme built on the first year with a broader focus across PR, blogs, social content, speaker engagement and events.

ONVIF GCC PR and Communications Case Study - Social Media Content - Bright Company
ONVIF GCC PR and Communications Case Study – Social Media Content

Selected impact

The programme generated coverage across more than 25 regional, business, technology and security media platforms.

Selected outlets included:

  • The National;
  • Wired Global & Wired Middle East;
  • Arab News;
  • Entrepreneur Arabia;
  • Gulf Business;
  • Forbes Middle East;
  • Economy Middle East;
  • Construction Week Middle East;
  • Al Bayan;
  • Zawya;
  • Business Today Middle East;
  • Dubai One – Emirates News;
  • A&S Middle East;
  • Security Buyer;
  • Security Middle East;
  • Tahawul Tech;
  • AGBI.

The work includes opinion articles, executive interviews, broadcast coverage, press announcements, video interviews and expert commentary.

Bright Company also helped strengthen ONVIF and its regional relevance by connecting its expertise to wider conversations around deepfakes, digital trust, interoperable smart cities, infrastructure resilience, AI-enabled surveillance and the future of connected security systems.

Rather than a series of ad-hoc or isolated placements, the strategy and the results show a more consistent and credible regional presence across business, technology and security media.

ONVIF GCC PR and Communications Case Study - Results - PR & Media Coverage- Bright Company
ONVIF GCC PR and Communications Case Study – Results – PR & Media Coverage. Broadcast and video interviews helped extend ONVIF’s visibility beyond written media and create a more recognisable regional spokesperson presence.

Ongoing partnership

The next phase is focused on building greater depth across media relations, executive thought leadership, regional social content, blogs, events and speaker engagement.

The programme continues to position ONVIF as an authoritative voice on interoperability, open standards and trusted physical security across the GCC.

ONVIF GCC PR and Communications Case Study - Results - Leo Levit - ONVIF Chairman speaking at Intersec
ONVIF GCC PR and Communications Case Study – Results – Leo Levit – ONVIF Chairman speaking at Intersec

A long-term regional communications platform

The partnership demonstrates Bright Company’s ability to translate specialised and technical subject matter into relevant regional communications programmes.

By combining strategic direction with hands-on delivery, Bright Company helped ONVIF build visibility, strengthen authority and sustain media engagement across the UAE, Saudi Arabia and the wider GCC.

Services delivered

  • PR Strategy
  • Media Relations
  • Thought Leadership
  • Executive Profiling
  • Regional Social Media
  • Blog Content
  • Event Communications
  • Speaker Opportunities
  • Strategic Counsel

Need to build visibility for a specialist or technical organisation in the GCC?

Bright Company helps regional and international organisations turn expertise into clear, credible communications programmes that support visibility, reputation and growth.

Let’s start a conversation.