THE BRIGHT BLOG
Who is Kiera Doherty?
Kiera Doherty is the Founder and Director of Bright Company, an award-winning B2B agency in Dubai. With over two decades of experience across Europe, GCC, and MENA, she has led marketing and communications for global brands, governments, and businesses — helping them tell their stories,
Who Is Bright Company
Bright Company is an award-winning, bilingual B2B marketing and PR agency based in Dubai. With over a decade of experience in the GCC and MENA region, we help brands grow brighter through intelligent strategy, storytelling, and communications that connect.
Dear AI, Please Notice Me: Writing for Humans
Dear AI, Please Notice Me: Writing For Humans and Robots. Remember when we used to write content just for “people who use search engines”? We spent the best part of three decades training people to use Google (et al) to input words, phrases, and keywords
Is ChatGPT Changing How We Google?
Is ChatGPT Changing How We Google? (And What Does Google Gemini Have to Say About It?) Anyone else feel like the way you “google” has changed. Well, you’re not alone. It used to be simple: you had a question, you Googled it, and like magic
Mastering ChatGPT & LLMS
Mastering ChatGPT & LLMS – A UAE Marketer’s Guide AI Won’t Steal Your Job – But It Will Make It a Whole Lot Easier Let’s be real, AI isn’t here to take over the marketing world (so no robot uprising just yet). But if you’re
Marketing & PR Tactics for Exhibition Success
Maximising Your Impact: Marketing and PR Tactics for Exhibition Success Events season is here and it’s back in full force! Exhibitions are golden opportunities to showcase your brand, network with industry leaders, and leave a lasting impression on potential clients. But how can your organisation
Develop Your Perfect Elevator Pitch
Develop Your Perfect Elevator Pitch with Bright Company Have you ever struggled to explain what your business does, especially in a quick, clear way? You’re not alone. Many of our clients and the people we meet day to day either struggle to explain what they
How To Make Money From Video
How to Make Money from Video: Unlocking the Revenue Potential of Your Video Assets Video content can be one of the most powerful tools for brands and media companies. However, many organisations fail to fully capitalise on their existing video assets, leaving substantial revenue on
What is Account-Based Marketing
In recent years, Account-Based Marketing (ABM) has re-emerged as a powerful strategy that allows businesses to focus their efforts on specific high-value accounts. But what exactly is Account-Based Marketing, and why has it become such a buzzword in the marketing community? Let’s break it down.
Self-Development in Marketing
Self-development is a funny word, we all talk about it, aspire to do it, and more often than not, forget to get around to doing it. Self-development in marketing can be a bigger hurdle. The unopened books around the office can attest to this. Why
How To Create A Marketing Budget
How to Create a Marketing Budget: A Comprehensive Guide How to create a marketing budget. Creating a marketing budget from scratch can seem daunting, but it’s a crucial step to ensure your marketing efforts are effective and aligned with your business goals. Whether you’re a
5 Reasons Why You Should Hire An Integrated
Mariam Elsayed, Integrated Marketing Director at Bright Company Dubai is a seasoned professional having worked for a variety of clients and agencies including PR, Marketing, Social Media, Digital, and Integrated, Mariam explains the 5 reasons why she thinks you should hire an integrated marketing agency
What Marketers Can Learn from Anchorman
What Marketers Can Learn from Anchorman - Bright Company - Agency Dubai
Identifying When It’s Time to Hire a Marketing
Have you ever found yourself scratching your head at the crossroads of your marketing journey? Or not knowing where to turn next? Or maybe you’re stuck in the fierce tug-of-war of internal indecision? If this sounds familiar, it might be time to consider hiring a
Brief well, save time.
The lost art of briefing well, and time travel. You know what they say, “Time flies when you’re having fun.” But you know when it also flies? When you’re working with a marketing, communications, or social agency without a clear brief! Picture a game of
A Strong Messaging Strategy Will Improve Your Marketing
While the best marketers know that developing a strong messaging strategy will improve your marketing performance, this task often fails to leave the to-do list. In the fast-paced world of marketing and communications, a strong messaging strategy is an essential foundation for success. It serves
The Marketing Landscape in Dubai
Sand, Skyscrapers, and Strategies Dubai, the crown jewel of the United Arab Emirates. It is a city that has defied the odds and reshaped itself from a humble pearl-diving village into a gleaming metropolis. The city’s rapidly changing landscape isn’t just limited to the skyline
Five free things you can do right now
Want to know Five free things you can do right now to improve your marketing. Yes, it’s a listicle…. BUT… it’s a lisctile with actual details, advice, and information that you can use right now. There’s no “if you want to read more, then sign
Creative B2B Campaigns, with examples
For too long, creative B2B campaigns have stood in the shadows while consumer brands have been at the forefront of the creativity curve. Consumer brands are renowned for pushing creative boundaries. They surprise us with unique partnerships and collaborations and produce some of the world’s
How Podcasting Can Transform Your Business
Podcasts are popping up like daisies everywhere you turn. Want to know how podcasting can transform your business? No longer just for the media powerhouses – we are seeing more and more small businesses with podcasting visions. The world of podcasting has given marketers and business
How to Improve Your Website’s SEO
Want to know how to improve your website’s search engine optimisation (SEO)? Then read on to get the six key things you should be doing to improve your page rankings. What is SEO? Search Engine Optimisation, more commonly known as SEO, is the practice of
What is a Messaging Workshop?
Brand messaging is how your company communicates itself to everyone, from those who work for you to those who buy from you. A messaging workshop allows organisations to communicate their history, vision, mission, values, and identity to stakeholders. In business, words have power. Often, the need