Lead Generation Content Development for Global Exhibitions and Conferences
LEAD GENERATION CONTENT - Whitepapers, Ebooks, & Reports
Bright Company worked with leading global exhibitions and conferences organiser, Informa, to develop lead generation content to drive leads. This includes whitepapers, ebooks, and reports to drive leads, as well as data capture, from the official exhibitions and conferences websites.
Informa is a global exhibitions, information, and publishing company with offices across the world including Dubai and the Middle East. Lead generation content development is vital to businesses to drive awareness and footfall.
Lead generation content, also known as lead magnets, is valuable content that is given away by organisations for free in return for data. High performing lead generation content will drive an organisation targeted, qualified leads. This type of content marketing is often used by b2b organisations, but can also be used by b2c and government.
When developing lead generation content it is vital that a process has been implemented in the sales and marketing team to deal with the leads once they have been captured. Brands who respond to leads within the first 120 minutes have a 60x better chance of being converted to a prospect.
Bright Company analysed and interpreted survey data to create comprehensive reports. Lead generation reports were developed which shared key insights, trends, and learnings into key markets and industries. In addition to the survey data, additional research was initiated to provide quotes, case studies, and insights that supported the report data, in order to ensure the report’s credibility and authenticity. Bright Company has worked with a number of companies on their lead generation, content development, and lead magnet strategies.