Risk Management & Maritime Security Company Website Relaunch
NEPTUNE P2P WEBSITE DEVELOPMENT AND DESIGN
Bright Company worked with leading global risk management and maritime security company, Neptune P2P Group, to develop their marketing strategy and plans across twelve months, develop their marketing infrastructure, and improve their digital presence, including social media, email, and website development.
When creating a website it’s important that you spend time during the initial planning phase to define the focus and objective of the website, ask yourself “what one do you want your website to do for you”? Like most marketing activity, having a single-focus ensures that all aspects of the website work to achieve that purpose and also means that when your customer visits the website their user journey and experience achieves for your goal. For example do you want to drive leads? Provide customer service or important information? Sell goods or services? Generate awareness of a social issue or cause? Nailing your objective is the first and most important step to creating a purposeful website that adds value to your marketing activity.
Bright Company conducted a full website audit of the existing Neptune P2P Group website, and planned, designed and redeveloped the existing website. This included wireframing, design and development, website copy creation, content development, image sourcing and the development of image guidelines, and ensuring that opportunities for data-capture and lead generation were embedded across the website. The site was also fully optimised for SEO though metadata, image optimisation, and content, as well as technical SEO, to ensure maximum exposure to search engines.
ABOUT BRIGHT COMPANY
Bright Company is a Dubai-based integrated Communications, Marketing, & Social Media Agency that blends industry insight with creative solutions to achieve business objectives and solve brand challenges.
Services include social media management, communications, marketing, email, video, design, content, advertising, PR, activations, and events.
If you want to read more, check out this article – Five free things you can be doing to improve your marketing. https://brightcompany.me/five-free-things-you-can-do-right-now-to-improve-your-marketing/