Thought Leadership for Financial & Business Services Company
PUTTING DTOS Group IN THE SPOTLIGHT
We have been working with DTOS Group since 2021, our main objective is to drive awareness of the company’s benefits and services to its target market, which includes tech start ups, investors, entrepreneurs, multinationals, family offices, high net worth individuals, and African start ups looking to reach new markets.
WHAT WAS NEEDED
When it comes to niche B2B industries with a very specific target audience, trust is critical. Simply “telling” our target audience what we do is not enough. Businesses like this need to lead conversation, share view points and valuable content, and be the pioneers of their industry.
DTOS Group is a leading provider of corporate, trust, and fiduciary services. DTOS has been helping enterprises and entrepreneurs develop their business operations across Sub Saharan Africa and the Middle East for three decades. DTOS has offices in the United Arab Emirates and East Africa (covering Kenya, Uganda, Tanzania and Rwanda). DTOS provides end-to-end business solutions to help their clients get set up in their target country ensuring the set up is sustainable, legal, and compliant, while able to leverage opportunities for long-term success.
WHAT WE DID
Bright Company worked with DTOS Group in the UAE to enhance their media presence and strengthen their industry authority. By leveraging our expertise in content creation, PR, and media relations, we aimed to position DTOS Group as a thought leader in their field and increase visibility for their services.
Objectives
- Enhance Brand Awareness: Increase DTOS Group’s visibility in key markets through strategic content and media.
- Establish Thought Leadership: Position DTOS Group and its executives as industry experts.
- Drive Engagement: Create compelling content that resonates with target audiences and drives engagement.
KEY HIGHLIGHTS SO FAR
Cover story interview in Edge Magazine:
REGULAR THOUGHT LEADERSHIP
Regular thought-leadership articles utilised across the DTOS website, social media, email, events, and direct to clients. Here is a snapshot of some of them.
East Africa Investment forum
We worked with DTOS UAE to concept and deliver the East Africa Investment Forum. The “East Africa Investment Forum” is a flagship event series organised by Bright Company on behalf of DTOS. The event is about harnessing the brand’s unique positioning across Mauritius, UAE, and Sub Saharan Africa to provide a platform for thought leadership and collaboration. This event series is dedicated to deepening understanding about how countries within Africa are positioning themselves as a strong financial centre and gateway for investment into Africa, and about investment prospects in-country, including Tech Start-Ups and beyond.
Bright Company delivered an end to end event including, location sourcing, catering, audio visual (mics, lighting), furniture, branding, content and agenda planning, guest list management, event programmes, videography and photography, and goody bags.
ABOUT BRIGHT COMPANY
Bright Company is a Dubai-based integrated Communications, Marketing, & Social Media Agency that blends industry insight with creative communications and marketing solutions to achieve business objectives and solve brand challenges.
Services include social media management, communications, branding and rebranding, marketing, email, video, design, content, advertising, PR, activations, and events. If you want to contact us to discuss any opportunities then just fill in the form and we will take it from there:
